Unfortunately we are all aware of car accidents caused by driving under the influence of alcohol. That is why it was important for me to try and initiate a promotional move on the subject, with a well-known alcohol brand.
In 2018, we proposed the beer brand Tuborg a campaign in which they will produce a special edition beer bottle, the glass of the bottle will be made entirely from glass shards of vehicles that were involved in an accident. Each bottle will have a personal story printed at the back label of someone who has been under the influence of alcohol.
The idea was presented to the client but unfortunately the campaign didnt was denied due to production issues of the bottels.