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DON'T DRINK & DRIVE

SPECIAL EDITION

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Unfortunately we are all aware of car accidents caused by driving under the influence of alcohol. That is why it was important for me to try and initiate a promotional move on the subject, with a well-known alcohol brand.

In 2018, we proposed the beer brand Tuborg a campaign in which they will produce a special edition beer bottle, the glass of the bottle will be made entirely from glass shards of vehicles that were involved in an accident. Each bottle will have a personal story printed at the back label of someone who has been under the influence of alcohol.

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The idea was presented to the client but unfortunately the campaign didnt was denied due to production issues of the bottels. 

CANCELED