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14:13

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For sound

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In honor of The World Cup we created a campaign and printed soccer game scors on each bottle and Coca Cola can all over the country, at the end of each game people would upload to our mini site their photo holding the correct score of the match and by doing so winning a cool award.  

To add digital color to our campaign, partnering with Instagram, we uploaded a story at the end of each game with the score and highlights of the game using finger models.  

 

the commercial we created for the campagin.