In honor of the 2019 eurovision event that arrived in Israel, Coca-Cola wanted to embark on a campaign to celebrate the music and the arrival of thousands of tourists!
In honor of the exciting event, we created the Golden Cans Campaign, on which we printed a variety of popular Hebrew slang along with a short explanation to the average tourist on how and when to use them.
The commercial we created for social media.
Billboards around Tel Aviv.
And the buzz we created on TV shows, and social media with hundreds of thousands of tags on Instagram
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