In honor of the 2019 eurovision event that arrived in Israel, Coca-Cola wanted to embark on a campaign to celebrate the music and the arrival of thousands of tourists!

In honor of the exciting event, we created the Golden Cans Campaign, on which we printed a variety of popular Hebrew slang along with a short explanation to the average tourist on how and when to use them.

The commercial we created for social media.

Billboards around Tel Aviv.

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And the buzz we created on TV shows, and social media with hundreds of thousands of tags on Instagram

Click for sound

tomas.gabbay@gmail.com   |  Tel: 0526-920-404

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